Lead magnets can change how you do business and produce more income.
We live in crazy times and survival often requires crazy ideas.
I’m going to share with you in a moment an idea that may help many local business owners who are struggling.
Big TV advertisers are cutting ad spending on broadcast and cable networks.
40 years ago, ace copywriter Denny Hatch heard Dorothy Kerr of US News & World Report say, “If you want to be successful in direct mail, you have to know who’s mailing what and track which mailings come in over and over again. These are the controls – the hugely profitable money-makers that are making marketers rich. Save them, study them and steal smart.”
Highly successful retailer R.H. Macy said he suspected half of his advertising didn’t work. He just didn’t know which half. Macy was smarter than that. You don’t spend millions of