The Chronicle’s Business blog / Jerry Bellune

Philadelphia Eagles owner Jeffrey Lurie’s top advisers are women – an exception in a male-dominated sport. Lurie says he didn’t set out to hire women but to hire the best candidates possible. He was looking for diversity of thought. He wanted executives who viewed challenges and made decisions differently. That meant looking for talent outside the world of pro football. As a result, the Eagles think more progressively about player evaluation and in-game decision making. Philadelphia has been at the forefront of analytically-driven decisions that led to their Super Bowl win 2 years ago. Recent research indicates diversity in management is the best way to run any business. McKinsey & Co. looked at the financial data of more than 1,000 companies and found those with diverse executives scored bigger profit margins. Companies at the top in gender diversity were 21% more likely to outperform competitors on profit. In our publishing company we hire the best talent we can find. As a result, 80% of our key people are women, and half of our ownership is female. It has paid off. We share such ideas in Uncover Your Inner Sales Genius: 30 Days to Incredible Sales Production. This is your guide to greater sales and a higher income. You can get the Kindle edition for only $5 at https://amzn.to/2SibuhN .

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