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Never forget the Scouts’ motto

The Chronicle’s Business blog / Jerry Bellune

Were you a Scout as a kid? If so, you will remember that famous motto – “Be prepared.” It’s not just for when you were young. It’s for business and for life. Ace copywriter John Carlton reminds us that no matter how many good customers we have, it is smart to have a few more prospects in our pipelines at all times. A perverse habit many entrepreneurs fall into is becoming too comfortable when things are going well, Don’t close your eyes to opportunities to serve new prospects. Providence may decide to rattle your smug little cage and teach you a lesson. That happened to us the other day. We thought we had a big ticket proposal sold and an email came days before the deadline. The prospect decided to do something else. And we had to get someone else fast to take an annual publication’s back cover. It can happen to you. Your client gets angry, dies or is dragged off to the hoosegow with no other prospects in your pipeline. You need a plan for when things go bad. An escape hatch. Money for rainy days. Start with long-term goals. How do you want the next 10 years to go? Where do you want to be when it’s time to retire? How much moolah will you need? We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-359-7633.

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