You know who we’re talking about. The sourpusses who make life miserable. They complain and are never satisfied,

Our friend Ruth King says you need to know who your best customers are and why they do business with you.

1. Your company is only profitable with the right customers. You don’t need customers who drain you and are not profitable. 

2. It gives your business a purpose. It’s the reason you get up in the morning and that your customers pay you.

3. It builds your business culture. This is the reason you are in business. Every employee should know why your customers do business with you. If you can’t tell them, they haven’t a clue. Remind them often. 

4. You know what your marketing messages should be. “Here’s what our customers say about us” or “Here’s why our customers do business with us” should be in your marketing messages. Testimonials from customers are powerful.

Ask your customers why they do business with you. Ask your employees why they think your customers do business with you. You may be shocked at the answers. 

If you agree with the answers, you’re doing well. If you don’t like the answers, find out what’s wrong and change it. 

We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember).” For details, you can email JerryBellune@yahoo.com

Next: Pivot for new opportunities.

Copyright 2020, The Bellune Co., Inc.