What’s advertising’s most persuasive word? Thu, 05/24/2018 - 5:00am The Chronicle’s Business blog Gerald Woodgate works with UK ad wizard Drayton Bird. He sent us this timely reminder note the other day: Why do advertisers make it hard? “Free” is one of our most powerful words. Why do they avoid it, forget it or try to get cute and come up with ...PLEASE LOG IN FOR PREMIUM CONTENT. Our website requires visitors to LOG IN to view the best local news. Not yet a subscriber? Subscribe today! Read more about What’s advertising’s most persuasive word?