You must believe in what you’re selling
The Chronicle’s Business blog
Call us old fashioned. We’ve been sold on the power of newspapers and advertising most of our lives. And it has served us well. Prospects can tell we are talking with them about something we believe in. Without that belief and the passion it gives us, we may not have sold the first ad campaign. It takes passion to motivate yourself to get out there and show others how what you offer can improve their lives. Sales legend Zig Ziglar said that we must have passion and belief in what we offer. One of Zig’s favorite stories was about his colleague who wasn’t selling much. Zig asked him if he owned the product. No, the man said, but he “planned to” after he made a few sales. Zig sold him a set of cookware that day. He made a commission on it that his colleague could have used as a discount had he taken the initiative to buy it himself. We must believe in our product or service so strongly that we own it ourselves. If you won’t invest your own money in your offer, can you expect others to? Your prospect will feel your lack of belief and passion. Your prospects will perceive that you don’t truly believe in what you are offering and your sales will plummet. We discuss such ideas in “Maverick Entrepreneurs’ Million Dollars Strategies.” For a $20 autographed copy, call 803-359-7633.
Copyright 2019, The Bellune Co., Inc.