I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products.
I told him he should be ashamed of such tactics. I wouldn’t …
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I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products.
I told him he should be ashamed of such tactics. I wouldn’t buy nor refer anyone.
Referrals are always vital, particularly during covid-19. Think about the last time you referred someone to a company whose products you used.
Our friend Ruth King defines active referrals as those you make because you were encouraged to do it – but only after it is clear that you are a loyal customer who sees their offers would benefit your friends.
Ruth says active referrals:
Do business with your customers and make referrals to them. That gives them reason to reciprocate.
We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy go to JerryBellune.net
Next: The Rubber Duck Strategy
Copyright 2020, The Bellune Co., Inc.
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