The Chronicle’s Business blog / Jerry bellune |

Local advertising is a small business’s best bet to attract customers, say advertising experts Brian and Michelle Mattingly.

A simple, targeted approach to advertising will almost always yield better results if you work with limited dollars.

A primary benefit of local advertising is forming local connections. These are more powerful than the shallow, national connections big corporations try to form with a geographically diverse audience.

You need to continue to do digital advertising with social media, your website and online offers to your customers. But Brian and Michelle advise not to underestimate the value in local print advertising.

While others are investing their last pennies in digital campaigns, your audience is saturated with online advertising. You need a presence online, but it’s smart to set aside a healthy portion of your budget to invest in local newspapers.

Find an affordable, reliable printer to help you develop creative local campaigns with booklets, brochures, calendars, catalogs and other tangible resources.

Your dollar will stretch farther and you can measure the results.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-359-7633 or email mailto:Jerry-Bellune@yahoo.com Jerry-Bellune@yahoo.com .

Copyright 2019, The Bellune Co., Inc.