40 years ago, ace copywriter Denny Hatch heard Dorothy Kerr of US News & World Report say, “If you want to be successful in direct mail, you have to know who’s mailing what and track which mailings come in over and over again. These are the controls – the hugely profitable money-makers that are making marketers rich. Save them, study them and steal smart.”
Why don’t your customers refer?
Could writing and publishing your book take your success in life to a higher level? It has in mine.
McClatchy, the publisher of The State newspaper, has filed for bankruptcy.
The Sacramento, CA-based publisher is saddled with $794 million in debt.
You don’t have to be a football fan to appreciate 3 lessons from the Super Bowl.