The Chronicle’s Business blog / Jerry bellune

If you are an entrepreneur or business owner striving to grow your business, you need SWAG. This attracts and keeps customers, says our friend MaryEllen Tribby.

MaryEllen has a simple SWAG Meter you can use to gauge your SWAG and how it relates to your business success.

S = Self Confidence. Customers want to feel you can help them grow, teach new things or solve their problems. You believe in yourself and your ability.

W = Wonderment. Your confidence creates feelings of being surprised or amazed. You encourage and help them find solutions to their problems.

A = Assertiveness. You don’t wait for something to happen. As one with SWAG you make things happen. This builds trust and confidence in your resourcefulness.

G = Greatness. As one with SWAG, you don’t settle for just being good or average.

As Jim Collins wrote in “Good to Great” good is the enemy of great. You won’t settle for just being good. You strive each day to be your best. You aim to make a real difference.

Next week we’ll show you how to measure your business’s SWAG.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-359-7633 or email mailto:Jerry-Bellune@yahoo.com Jerry-Bellune@yahoo.com .

Copyright 2019, The Bellune Co., Inc.