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Tiny ads can pack a powerful punch

The Chronicle’s Business blog / Jerry Bellune |

Imagine you are desperate for steady work to get your spouse off your back about feeding your family. Your kids are under-fed and always hungry.

Then you see this tiny ad in the Help Wanted classifieds: “Men wanted for hazardous journey, small wages, etc.”

The effect is electric, writes ace advertising copy writer Denny Hatch.

This is an advertising masterpiece. It would be as effective in 2019 to out-of-work millennials living in their parents’ basements as it was 116 years ago.

This ad is the stuff of legend – 30 short, dynamic words. It generated hundreds of responses. From it Ernest Shackleton put together a crew of 27 adventurers for a celebrated expedition to the South Pole.

Are you looking for people who are willing to take a chance on you and your business? People who have the guts and brains to help tackle your challenges?

We published a similar ad for sales help. It extolled “Set your own hours. Be your own boss. Reap the rewards.”

We didn’t want order takers or people who just showed up for a paycheck. The ad appealed to the entrepreneurs we wanted.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-359-7633.

Copyright 2019, The Bellune Co., Inc.

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