Some state regulators are unhappy with Dominion Energy’s advertising tactics.

They say they believe Dominion advertised widely in media and mailings that they would pay the average ratepayer $1,000 if the SCANA sale went through.

Then they came up with a 2nd plan that did away with the $1,000 promise but did not advertise it widely.

Due to public criticism of the PSC’s approval of Dominion’s takeover of Lexington County-based SCANA, commissioners fear this will not help regain public trust.

They have scheduled a hearing next month to ask Dominion to explain:

• What was the public perception of the $1,000 cash rebate advertising? 
• What is the effectiveness of Dominion’s Customer Education Plan to address ratepayer distrust of regulators and the regulatory process? 
• What responsibility does Dominion have in advertising cash rebates to ratepayers under PSC jurisdiction?